The Letter

For my letter I wrote as an eight year old. Children have a very black and white view on things so therefore my point could be conveyed clearly, also, Lego is a children's toy so it made sense for it to be formatted this way. For the close up I chose the drawing of the unicorn Daisy, as I feel that she is a symbol throughout the letter from Agnes.

The Poster

For my poster I wanted to show that Lego had lost its way, and was more focused on making money than making good lego. I chose to show my poster as a billboard because it shows power, and money. The fact that the billboard is on a bank solidifies my beliefs about Lego being a company more focused on money, than it's product.

The Word

These are my two images of 'the word' my word obviously being 'return'. I chose this word as it is like an order to the lego company, telling it to return to how it used to be.
I chose to thread onto the top of lego, keeping it simple, just like lego used to be. By using the grey and red instead of the usual colourful blocks of lego, it is more serious and the red thread is subtle against the grey.